Merkzetterl
Das Merkzetterl ist leer.

Innovation Guerilla (in a Nutshell)

Verkaufsrang38171inErziehung - Bildung
E-BookEPUBKopierschutz: Wasserzeichen, Lesegeräte: PC/MAC/eReader/TabletElectronic Book
80 Seiten
Englisch
Verfügbare Formate
BuchKartoniert, Paperback
EUR30,70
Innovation Guerilla is an approach that is focused on the social dimension of innovation. An inspiration or a good idea does not by any means suffice. It is essential to convince others of the reasonability and necessity of the innovation and to bring it to market maturity. The more radical an innovation is, the more engagement is required in one's social environment to anchor the "new" in the heads and hearts of people....mehr
EUR2,99
sofort downloadbar

Produkt

KlappentextInnovation Guerilla is an approach that is focused on the social dimension of innovation. An inspiration or a good idea does not by any means suffice. It is essential to convince others of the reasonability and necessity of the innovation and to bring it to market maturity. The more radical an innovation is, the more engagement is required in one's social environment to anchor the "new" in the heads and hearts of people. Innovation results e.g. in new technologies and changes the economy but it also educates the customer to change her/his consumer behaviour and to try new solutions.
Innovation Guerrilla uses methods like paradox interventions, social sculptures, hidden theatre etc. The approach is based on Wittgenstein's insights concerning language games, dogma and style. It critically deals with all the dogmas in the area of innovative processes from the point of view of knowledge management. The difference between dogma and style could be described insofar as the dogma is based on rules whereas style is oriented towards values and principles. Within a dogmatic organization the function of an insight is to prove the dogma as true whereas a style driven organization uses new insights for its further development. Wittgenstein's concept of style is also a reason why Innovation Guerilla prefers aesthetic ways of articulation used e.g. during performances, happenings and public interventions in order to help us to recognize the scope of actions available, to enhance and to optimally utilize them.
Details
ProduktartE-Book
EinbandartElectronic Book
Epub-TypEPUB
Erscheinungsjahr2014
Erscheinungsdatum01.07.2014
Seiten80 Seiten
SpracheEnglisch
Dateigröße498
Artikel-Nr.21582578
Rubriken

Autor

Thomas Duschlbauer, studied in Vienna and London. Associate professor and consultant for creative industries. Author of several books concerned with media and culture.
Walter Lanz, studied in Linz. Sociologist and lecturer.
Armin Hattmannsdorfer, studied in Munich. IT-Consultant for international companies."
Weitere Artikel von
Duschlbauer, Thomas
Der Querdenker
Organisationskommunikation im Zeichen der Digitalisierung
Organisationskommunikation im Zeichen der Digitalisierung
Innovation Guerilla (in a Nutshell)
Weitere Artikel von
Lanz, Walter
GUUTE Wege
33 Wanderungen im Herzen Oberösterreichs
Slow Foot Wanderungen: Böhmerwald - Bayerischer Wald
Alternativen zur Lehre vom adäquaten Kausalzusammenhang
Innovation Guerilla (in a Nutshell)
Weitere Artikel von
Hattmannsdorfer, Armin
Innovation Guerilla (in a Nutshell)